At present, the application of VR technology in the cultural and tourism industry has brought about an improvement in multidimensional interactive experiences. For example, the VR roaming system in the scenic area integrates functions such as digital human commentary, AI customer service response, sand table layout display, and automatic roaming guidance, providing visitors with intelligent and convenient services. This immersive experience has stimulated tourists' willingness to visit, shifting from "passive information reception" to "active exploration experience", effectively enhancing the promotional conversion effect. Moreover, VR technology has also promoted the long-term dissemination of culture. Digital exhibition halls can permanently retain and continuously update their content, becoming the "cloud assets" of museums, helping to promote the sustainable use and globalization of cultural resources. This long-term service not only provides a continuous publicity matrix for scenic spots, but also provides scientific basis for optimizing services and precise marketing through interactive data of tourists.
VR technology can create 360 degree panoramic videos, making tourists feel as if they are in a real scene. This immersive experience greatly enhances the fun and participation of tourism. For example, the VR roaming platform of Datong scenic spots provides 720 degree video materials of well-known scenic spots in the city. Tourists can freely browse various scenic spots through the three-dimensional spatial visual sense, creating a browsing experience of "being in Datong". In addition, the VR panoramic roaming system uses drones equipped with high-precision sensors for panoramic aerial photography, combined with point cloud spatial 3D reconstruction technology, to construct millimeter level precision 3D models, restore the realism and details of the scenic area, and enhance the immersive experience of tourists.
VR technology can also provide intelligent tour guidance services, providing vivid and visual explanations and real-time answers to questions for tourists through functions such as virtual tour guides and AI customer service responses. For example, the digital AI tour guide "Xiao Ke" at the Shanghai Museum has multilingual capabilities and can quickly and accurately understand the needs of visitors through natural language Q&A. It can adjust the content and focus of the tour according to the interests, preferences, and pace of the visitors, providing personalized one-on-one tour services. This intelligent navigation service not only improves the efficiency and accuracy of navigation, but also brings tourists a richer and more personalized travel experience.
VR technology has promoted the development of the cultural and tourism industry and propelled it towards intelligence by providing immersive experiences, expanding the tourism market, promoting cultural heritage and preservation, increasing interactivity and participation. Moreover, VR technology is also influencing the digital transformation and innovation of the cultural and tourism industry. By utilizing technologies such as virtual reality, augmented reality, and mixed reality, the cultural and tourism industry can create new spaces for immersive experiences in smart tourism, and cultivate new cultural and tourism consumption scenarios.
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