In recent years, as MR/VR technology has gradually "entered the homes of ordinary people," this cutting-edge innovation has quietly made its way into the field of news production. Indeed, an increasing number of reports now utilize MR/VR to transport audiences "into" the scene of the news, offering an unprecedented immersive experience.
1. Immersive news, where news can be viewed in this way
MR/VR brings news to life
With the increasing popularity of MR/VR devices, news reports have also played new tricks. The audience is no longer just 'watching the news', but truly' stepping into the news'. For example, when reporting on the floods in Anqing, Anhui, through 360 ° panoramic photography, we truly restored the stunning images of the flood control site. This form fully utilizes the inherent "immersion" and "interactivity" of VR, breaking the limitations of traditional news in terms of time and space. Readers feel as if they are standing in front of a flood, experiencing firsthand the hardships of the anti flood officers and soldiers - this experience of "being on site" greatly enhances the impact and infectiousness of the news.
From 'Listening to Stories' to' Entering Stories'
Immersive news, in other words, allows users to become the "first person perspective" of the news. It uses the Internet and panoramic technology to create a news scene that can be "entered". Here, you are no longer just an observer, but become the "protagonist" in the news, experiencing and feeling it yourself. This sense of participation not only allows you to better understand the story behind the news, but also makes it easier for you to empathize with the characters involved. From then on, watching news is no longer passive, but an active "experience".
2. User interaction: You are also a part of the news
◇ A viewing experience centered around 'you'
Immersive news truly achieves a "people-oriented" approach. It not only objectively reproduces facts, but also values the personalized feelings of each audience. You can choose your own viewing angle, freely "switch camera positions", truly grasp the initiative of watching news, and fully immerse yourself.
◇ Share casually and chat about news together
In the report "Hearing the 'Flood' and Building an 'Orange Great Wall' on the Dam", you can freely adjust the viewing angle with the mouse, pause and rotate at any time, and fully grasp the flood control site. When you see the shock, click on the "..." in the upper right corner to easily share on WeChat, Weibo, and communicate with friends in real-time. News is no longer just a matter of 'just watching it', but has become a social topic with full interactivity.
Not only does it look good, but it also has a strong response
◇ Unexpectedly winning dissemination effect
The immersive news brings a sense of presence, greatly enhancing the dissemination of news. Taking the example of "Hearing the 'Flood' and Building the 'Orange Great Wall' on the Dam", the work quickly gained popularity on CCTV and WeChat platforms due to its realistic theme and innovative form. The combination of technology and content has successfully attracted public attention and sparked widespread resonance.
◇ Transmitting temperature, showcasing value
Of course, not all news is suitable for presentation using MR/VR. But it is particularly suitable for themes with strong visual impact, on-site shock, and visual impact. The movie 'Hearing the Flood and Moving, Building the Orange Great Wall on the Dam' presents a panoramic view, allowing the audience to not only see the actual situation of the disaster, but also feel the warmth of the world. It not only conveys information, but also empathy and care, and consolidates social consensus at critical moments.
4. The future is here, technology continues to empower
When news encounters panoramic technology
In today's era of digitalization and intelligence, innovative technologies are constantly injecting new vitality into the news industry. More production service providers are using high-quality panoramic technology to assist media in creating more immersive news products. In the future, readers will be able to "arrive" at the scene more intuitively, have in-depth conversations with news, and perceive the social temperature behind the news
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